From One Night to Forever: Turning Event Attendees into Lifelong Supporters
By: Angie Hartley, MBA Senior Consultant Your annual gala was a success. The venue sparkled, the guests were engaged, and you hit your fundraising goal. But here’s the question that keeps smart nonprofit leaders up at night: What happens next? The Real Power of Your Event The truth? Your event’s greatest value isn’t the fundraising total […]
Five Ways to Win with Corporate Donors
By: Katie Cramer Schemmel, MA Vice President For the first eight years of my career, I worked on the corporate philanthropy team for a national retailer. While I was there, I had the opportunity to build relationships with nonprofits across the country. I saw firsthand what made an organization stand out, and what made me […]
Four Simple Ways Fundraisers Can Start Using AI Right Now
By: Maddy Horvath, CFRE Fundraising has always been deeply human. It’s built on relationships, listening, and trust. It’s about aligning generosity with purpose and walking alongside people as they decide how they want to make an impact. No technology can replace that, and it never will. As nonprofit leaders enter a new year energized by […]
Generosity is Alive and Well: Embracing the Spirit of Philanthropy on Giving Tuesday
In this season of giving, let’s remember that generosity is not just a trend, but a timeless force that binds us together in pursuit of a better world. As the holidays approach, many of us reflect on traditions of donating to our favorite charity, purchasing gifts for families in need, or volunteering to support a […]
Giving USA 2024 At-A-Glance
According to Giving USA 2024: The Annual Report on Philanthropy for the Year 2023, total estimated charitable giving reached $557.16 billion in 2023 (an all-time high in current dollars, but a decline when adjusted for inflation). Published by the Giving USA Foundation (a public service initiative of The Giving Institute) with research compiled by Indiana University Lilly School […]
Boost Your Fundraising Success with Three Key Takeaways from AFP ICON 2024
Last month, President & CEO Michelle Cramer, CFRE and Consultant Maddy Andrews jetted off to Toronto, Canada for AFP ICON 2024! Hosted by the Association of Fundraising Professionals, AFP ICON brings together thousands of fundraising professionals from around the globe for unparalleled education, training, and networking each year. If you couldn’t attend AFP ICON 2024, […]
A Marketing Plan is the Secret to Campaign Success
You know you need a strong fundraising plan for your next campaign. But what about a campaign marketing plan? We get it. Campaigns mean a lot of additional hard work for nonprofit professionals who already wear multiple hats. With a hefty financial goal on the horizon, your focus may be stuck on fundraising alone. But […]
UCLA Vs. Mattel: A Case Study in Donor Intent and Effective Donor Communications
As a nonprofit professional operating in the philanthropic world, this headline may have caught your eye recently: Mattel stiffed UCLA on $49-million children’s hospital donation, lawsuit claims. It definitely grabbed our attention. After our initial ‘yikes’ at the headline, we dove deeper into the article published in the Los Angeles Times to read for ourselves […]
Giving USA 2023 At-A-Glance
According to Giving USA 2023: The Annual Report on Philanthropy for the Year 2022, total estimated charitable giving declined amidst economic uncertainty. What does this mean for nonprofits? Published by the Giving USA Foundation (a public service initiative of The Giving Institute) with research compiled by Indiana University Lilly School of Philanthropy, this report is the premier source […]
Innovation for Your Organization: 5 Key Takeaways from AFP ICON 2023
In today’s competitive environment for donors’ dollars, incorporating innovative ideas and strategies into our work is crucial. Cutting-edge tools and new perspectives increase our impact for our nonprofit partners. The Cramer team has always prioritized lifelong learning and values our relationship with the Association of Fundraising Professionals. That’s why we invested in taking five of […]
