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Campaign Consultants: Taking the Fear Factor Out of Fundraising
Philanthropic Trends

October is here, and it’s the spookiest time of year. Ghosts and goblins seem to lurk around every corner. In the dark, our imaginations make every shadow and sound just a little bit more frightening.

But if you work in the philanthropic sector, you’re probably haunted by inflation and economic recession. 

Giving was at an all-time high in 2021, increasing by 4% from $466 billion in 2020 to $485 billion. However, a closer look shows a scarier story. When those numbers are adjusted for inflation, giving actually declined by 0.7%.

Maybe you’re thinking twice about launching that big campaign. But in a recession, many organizations’ services become more critical —and more in-demand—than ever. That campaign might be just what you need to harness your community’s drive to serve their neighbors when they need it most. With the right guidance from an experienced consultant, you can embark on a successful campaign.

Every campaign is unique, even when the economy is booming. That’s why you need the best expertise and advice. Here are just a few of the benefits that great campaign consultants will bring to your next big fundraising effort:

Consultants are experienced, nimble, and dedicated.

With many campaigns under their belt, a consultant will give you confidence. After all, they have been through economic downturns in the past and come out the other side. They’ve learned from that experience so they can help you respond to changing economic circumstances quickly and effectively.

A consultant’s certifications matter, too. Certified Fund Raising Executives (CFREs) are trained in researching prospects, building donor relationships, and securing gifts, and they are continuously taking new courses and honing their skills. Firms that are members of the Giving Institute are acknowledged leaders in their field who abide by the highest code of ethics in fundraising. These credentials indicate a wealth of experience and dedication to the organizations and nonprofit professionals they serve.

Consultants provide fresh perspective.

Because they come from outside your organization, a consultant brings a new point of view to your campaign. This means it is often easier for them to spot opportunities. The best consultants look at a challenge from every angle and keep asking thoughtful questions to arrive at the right strategy for you.

A consultant will analyze your existing donor base and seek out new prospects who have an affinity for your cause. They are looking for the resources you need to reach your goals—not just money, but volunteer leadership and influence within your community. Your consultant organizes all this information as they build your campaign plan, so that you and your team can stay focused on the critical tasks that will drive your campaign forward..

Consultants make your campaign—and your organization—their priority.

Campaigns take a lot of work, and unfortunately your day-to-day responsibilities won’t disappear. A consultant will help you make the most of your time by planning and preparing for the tasks ahead. This will greatly reduce the amount of stress on your staff and volunteers.

However, that doesn’t mean that your consultant is center stage. Their job is to lead from behind, allowing your team’s skills and talents to shine. When your consultant departs at the end of their engagement, they want to leave your organization stronger than ever. They will equip you with the right tools and resources so you can keep up your donors’ enthusiasm and engagement.

Especially in a challenging economic climate, excellent campaign consultants will give you the confidence to pursue your goals and the expertise you need to reach them. They won’t rest until you celebrate success.

Reach out today to learn how our experienced consultants can support your next campaign!

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