The Ohio Eastern Star Home was constructed in the early 1960’s and had not been renovated since. The rooms were small by modern standards and did not afford residents and their families the privacy they needed. Our team conducted a feasibility study testing a $4 million campaign. The campaign would update the accommodations for seniors in skilled care and assisted living arrangements.
The Ohio Eastern Star Home is primarily funded through service revenue. Although they have adequate reserves for capital needs, maintenance, and future operations, the home had never undertaken a capital campaign of this size. We determined that the home needed to look beyond Ohio Eastern Star members, grateful patients, and families. We crafted a thoughtful and detailed plan that included awareness-building activities within Mount Vernon and Knox County. Also we developed a state-wide engagement plan to ensure that every Ohio Eastern Star member had the opportunity to be part of this historic campaign.
Because we engaged the general community, many first-time donors contributed large gifts. The Ohio Eastern Star Home raised $4.5 million. Today the Home fills an important role in the healthcare continuum for patients in the community, serving more than 250 therapy patients each year. Area hospitals increasingly rely on the Ohio Eastern Star Health Care Center to provide short-term nursing care for individuals with complex medical needs. Research shows that recovering from surgery in a private room results in faster recovery times, reduced risk of infection, more quality rest, and enhanced medical care.
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