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Humane Society of Greater Dayton

The Challenge.

In 2015, the Humane Society of Greater Dayton (HSGD) developed a strategic plan to make a greater impact on the lives of people and pets in the Miami Valley. Their goal was to become a “no-kill community” by 2020. They engaged Cramer & Associates to design a master plan to accomplish their goals, including:

  • Opening a high-volume spay/neuter clinic to tackle cat overpopulation.
  • Expanding facilities to care for and house animals rescued from cruelty and neglect.
  • Building a low-cost, full-service animal hospital for pet owners affected by poverty.
  • Developing a new state-of-the-art adoption center.
  • Designing earned revenue opportunities to sustain HSGD operations and programming.


It would take $7 million to bring all these plans to life. To test this goal and collect feedback from the community, our team conducted a feasibility study in 2016.

The Strategy.

Based on the results of the study, Cramer recommended a two-phase campaign. In Phase One Humane Society of Greater Dayton would raise $5 million to create the spay/neuter clinic, needs-based animal hospital, and cruelty/neglect resource center. Then Phase Two would raise funds for the adoption center.


We reached out to a long-time, recognizable donor to lead the campaign. She was hesitant, as she had just led a challenging campaign for another organization. After many conversations, she agreed to serve as honorary co-chair as long as she could work alongside a good friend and neighbor. They made a dynamic leadership duo.


We focused our fundraising efforts on donors who had indicated interest in the Phase One goals during the study.

Project Facts

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The Result.

Over two years, we secured more than $5 million from 30 key donors. While the Phase One facilities were being built, our honorary co-chair took a tour of the site. She was so impressed by the progress she saw that she made an additional lead gift to pay for construction over-runs. This ensured that Humane Society of Greater Dayton could cut the ribbon on their three new facilities in October 2021, as scheduled.


In early 2020 we were planning for Phase Two when the pandemic struck. Cramer quickly pivoted our services to help HSGD with their most pressing needs. We helped write grants to keep HSGD operating during the crisis.


In 2019, HSGD leadership coordinated with other animal welfare organizations to tackle pet over-population in Greater Dayton. Now, with support from the Joanie Bernard Foundation and Best Friends Animal Society, the Greater Dayton Region and Montgomery County are officially a no-kill community.

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