Franklin Park Conservatory and Botanical Gardens
In 2003, the Board of Trustees of the Franklin Park Conservancy facilitated a master plan to redevelop major components of the campus. Once the plan was developed, a total of $75 million was identified as the goal to fulfill all elements of the vision.
- Feasibility Study
- Campaign Management
Our team facilitated a feasibility study that recommended breaking the campaign into distinct phases to ensure benchmarks of fundraising goals could be met to address donor concerns and celebrate large scale facility achievements over the coming years.
Phase I: Growth by Design (2004 – 2006)
Our team conducted Franklin Park Conservatory’s first feasibility study. A strategy for Phase I of the campaign addressed the issue of long-range operational revenue through income-generating aspects such as the café, event venues and rotating exhibit spaces. A lower goal of $12 million also fit the concerns of volunteers that would be leading the effort allowing for a much larger committee base of committed leaders. These strategies resulted in Phase I exceeding expectations and raising more than $22 million.
Phase II: Master Plan 2.0 (2015 – 2017 estimated conclusion)
Phase I was fully underway and planning for Phase II, Master Plan 2.0 was developing. A feasibility study was conducted and again, donor feedback led to a change in project alignment. Many of the elements of the project were directed to specific funding sources including the government, foundations, and individual prospects. The campaign strategy also allowed for community input regarding specific elements to ensure community fulfillment.
» Feasibility study
» Phase I – Over $22 million raised
» Phase II – We are in the midst of the final phase of FPC’s second capital campaign. Includes the Wells Barn, New Entry, 2 acre Children’s Garden, and Expanded Visitor Experience. $19 million had been raised in less than two years and the campaign will be concluded with all funds raised by December 2017.
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