Ronald McDonald House
For 35 years, Ronald McDonald House of Central Ohio has provided a home-away-from-home for families with seriously ill children being treated at Nationwide Children’s Hospital. As a result of the hospital’s plan to build a new 12-story main hospital, Ronald McDonald House also needed to expand in order to accommodate the anticipated increase of families needing a place to stay. Plans for expansion included the addition of 40 rooms, which more than doubled their capacity at the time. The estimated cost for the entire project was $6.4 million.
- Feasibility Study
- Campaign Counsel
Ronald McDonald House selected Cramer & Associates in 2011 to conduct a feasibility study to test a $6 million campaign. Board members, corporations, foundations and key stakeholders were presented with the case. After completing 41 staff and 40 community interviews, Cramer & Associates recommended moving forward on a $6.4 million campaign. The campaign was an overwhelming success and Ronald McDonald House of Central Ohio remains the largest Ronald McDonald House in the world.
Recognizing the highly capable and committed staff, led by the executive director, Cramer & Associates focused on highlighting her ability to engage and drive support. Volunteer leaders that were recruited at the time had a deep network of influence, but limited availability. The feasibility study provided a detailed roadmap to utilize Ronald McDonald Houses’ leadership team and volunteers to open more doors to impacting the community.
» Campaign Goal - $6.4 million
» Amount Raised - $6.5 million
» Timeline – Campaign completed in 14 months
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