Mount Carmel St Ann’s Hospital

The
Challenge

Mount Carmel St. Ann’s was preparing for a comprehensive expansion that would focus on a new cardiac center. The Mount Carmel Foundation’s new president wanted to utilize the project to elevate their major gift efforts and future campaign opportunities. Mount Carmel St. Ann’s Hospital was relatively unknown in the philanthropic community and there was not a strong sense of understanding or connection to the traditional Mount Carmel donor.

Services Provided

  • General Campaign Counsel

The
Solution

Working closely with the St. Ann’s development team, a strategy for a comprehensive campaign was developed utilizing a variety of leaders from the community and foundation board. The strategy also had many opportunities for new donor prospects to be engaged in a meaningful and inclusive manner. Early conversations highlighted the need to focus on the Catholic passion expressed by many prospective donors.

Our Impact

The Cramer team provided training for the development staff for their first ever campaign. Many of the creative strategies (including the recruitment of a diverse volunteer leadership team comprised of staff, foundation board, donors and community volunteers) were developed to provide a broad philanthropic impact beyond the traditional internal leaders. The cultivation initiative included in-home gatherings, hospital tours, case materials, corporate receptions and one-on-one meetings with key prospective influencers and donors. The campaign also had to manage the ongoing challenge of presenting an appeal for a profitable hospital by messaging the highest caliber of care and the impact in the community.

Campaign Facts

» $4 million Goal of a total $125 million project
» Worked with St. Ann’s from spring of 2010 to fall of 2013
» Transitioned from the St. Ann’s campaign to the Ann Schiele Endowment Campaign

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